Platform / Sales / Social Campaign Engine
Sales & Growth

Social Campaign Engine
Ninety days of marketing that runs itself.

A full product marketing campaign — hundreds of posts, three a day, across LinkedIn and Facebook — generated up front, reviewed and approved as a batch, then published on schedule by a machine. One switch pauses everything.

● Live — posting daily Every post pre-approved One-switch pause
What it replaces
Buffer / Hootsuitescheduling + cross-posting across channels A part-time social managerthe daily "what do we post today?" job
The campaign

Write the quarter once, then let it fire

Instead of a person improvising content every morning, the entire 90-day arc was generated as a coherent campaign — technical posts, commercial posts, and personal-voice posts in a deliberate mix — then approved as a body of work before a single one went out.

📝270 posts, one arc

Three posts a day at morning, midday, and evening slots, sequenced from technical depth to commercial pitch to personal voice — a campaign with a shape, not a random feed.

📡Three channels, one queue

Each post cross-publishes identically to LinkedIn and two Facebook pages — 810 total sends from a single approved queue, with the live post URL recorded per send.

Approval is the gate

The scheduler only ever publishes items that are explicitly approved and past their scheduled time. Draft content physically cannot leak — unapproved means unpublishable.

The machinery

A scheduler you can trust unattended

The engine is deliberately boring in the best way: a tracked queue, a publisher that checks in every ten minutes, and pacing limits so it never behaves like a bot storm. It survives reboots, catches up gracefully after downtime, and logs every action.

  • Queue states move one way: pending → approved → posted, with errors surfaced, never swallowed
  • Per-run send cap and a spacing gap between posts — polite to the platforms, safe against runaway loops
  • Missed slots late-post automatically when the machine wakes — downtime shifts the schedule, it doesn't drop content
  • Channel connections are health-checked before launch, not discovered as silent failures mid-campaign
  • Pause everything with one command; pull any single post back out of the queue without touching the rest

By the numbers

90days of campaign scheduled up front
810approved sends across three channels
1switch to pause the entire campaign
Integrity

Marketing that survives a fact-check

Before launch, every post was swept against the platform's own verified claims register — the same verify-before-document discipline used across Synergy engineering, applied to marketing copy.

🔍Claims sanitized pre-launch

A deep technical audit falsified two claims the drafts had picked up — a stale benchmark figure and an overstated audit-log property. Every affected post was corrected, and one built entirely on the bad claim was regenerated on a true topic.

🧱The fact sheet is the source

The generator writes from a hardened fact sheet, so future content inherits the corrections — the campaign can't quietly drift back into claims the engineering team already disproved.

The rule underneath: an automated voice publishing on your behalf must be held to a higher truth bar than a human one, because it will repeat a mistake 270 times without blinking. Verify first, then schedule.

Set-and-forget schedulerApproval-gated queuePublishes to LinkedInPublishes to Facebook PagesChecks the queue every 10 minEvery claim fact-checked
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